Pasadena Hosts Latino Heritage Festival Saturday at City Hall – Pasadena Now

The City of Pasadena will host its annual Latino Heritage Festival this Saturday, Oct. 11, from 5 to 9 p.m. at Pasadena City Hall, 100 N. Garfield Ave., inviting residents to celebrate Latino culture, history and community contributions.

Organized by the Parks, Recreation and Community Services Department in partnership with the Pasadena Latino Heritage Committee, the event will feature music, food, art and family-friendly activities. Admission is free and open to the public.

This year’s theme, “A Proud Past, A Hopeful Future,” highlights the resilience and cultural richness of the Latino community, honoring its historical legacy while looking ahead to a future of unity and opportunity.

The festival aims to foster civic pride and cultural awareness, recognizing the impact of Latino communities in Pasadena and beyond. Organizers encourage attendees to reflect on heritage and engage with the diverse traditions that shape the city’s identity.

“The Pasadena Latino Heritage Festival is about more than music, food, and dance; it’s about who we are as a community,” said Pasadena Mayor Victor M. Gordo.

“This year’s theme, ‘Un Pasado con Orgullo, un Futuro con Esperanza’, speaks to a truth we all share; by honoring our past and the generations who came before us, we lay the foundation for a future filled with hope. Pasadena is stronger, more vibrant, and more united because of the contributions of our Latino community, and I couldn’t be prouder to celebrate that together.”

Festival Highlights Include:

• Live performances by Grammy Award-winning band Ozomatli and Los Jornaleros del Norte
• Student bands from the Pasadena Unified School District
• Traditional dance performances by local cultural groups
• Children’s activities including arts & crafts, jumpers, and games
• Classic car show
• An artisanal marketplace
• Delicious Latin American cuisine from a variety of local food vendors
• Community resource booths with valuable information and services

This family-friendly event is free and open to the public.