Members of “Mexicanas en Austin” celebrate Hispanic Heritage Month in 2020 with a car parade in downtown Austin.
Stephen Spillman for the American-StatesmanThe second annual Juntos Festival is taking place this Sunday at Fair Market in East Austin, bringing together food, music and art to celebrate Latino culture in Texas.
Organized by Austin-based Siete Family Foods, the free event coincides with the beginning of Hispanic Heritage Month, a national observance recognizing the histories and contributions of Hispanic and Latino communities across the United States.
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When is Hispanic Heritage Month?
Attendee Laura Cavazos, in Dia de los Muertos makeup, listens to speakers during the Alma y Corazon Ceremony in the Oakwood Cemetery chapel on Thursday, Nov. 2, 2023 in Austin.
Aaron E. Martinez/American-StatesmanHispanic Heritage Month begins each year on Sept. 15, a date chosen to coincide with the independence anniversaries of several Latin American countries, including Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico and Chile also celebrate their independence days in the same week.
Cuantos Tacos, an Austin food truck specializing in Mexico City-style tacos, has been named the Best Taco Spot in Texas by Yelp in 2024.
The observance originated in 1968 as Hispanic Heritage Week under President Lyndon B. Johnson and was expanded to a month-long celebration in 1988. Today, it recognizes the cultural and economic impact of more than 63 million Latinos living in the U.S. — a group that represents nearly one in five Americans.
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The month carries particular resonance in Texas, where Latino communities have shaped the state’s foodways, music, politics and daily life for centuries. In Austin, that influence can be seen in everything from the murals on East César Chávez Street to the rhythms of conjunto and cumbia that animate local dance floors.
What to expect at Juntos Festival 2025?
Pork burrito at Mercado Sin Nombre.
MATTHEW ODAM/AMERICAN-STATESMANThis year’s festival will run from noon to 6 p.m. and feature food from Mercado Sin Nombre, Cuantos Tacos, La Mapachita Tamaleria and La Plancha. The program also includes an autograph session with Austin FC players CJ Fodrey and Riley Thomas, a performance by local band the Tiarras and children’s activities hosted by the Thinkery.
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For many of the festival’s organizers and participants, Juntos is as much about unity as it is about celebration. By gathering artists, musicians, food vendors and families under one roof, the event reflects both the diversity and the interconnectedness of Latino culture in Austin.
Other events happening in Austin for Hispanic Heritage Month
La Pena Gallery showcases the work of Latino artists. The gallery’s current exhibit, ‘The Photography of Gilberto Cárdenas,’ opens on Sept. 20.
Sept.: ‘The Photography of Gilberto Cárdenas’ at La Peña Gallery
A month-long exhibit (through Sept. 30), showcasing the work of Gilberto Cárdenas, a scholar and collector who chronicles Mexican American life through striking photography. The opening reception takes place Sept. 20 from 6 to 8 p.m. Entry is free to the exhibit.
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227 Congress Ave. lapena-austin.org. 512-477-6007.
Balthvs poses for a portrait inside the Austin American-Statesman tent at Austin City Limits Music Festival Saturday, Oct. 12, 2024, in Zilker Park.
Dave Creaney/Special to American-StatesmanSept. 17: BALTHVS Concert at the Historic Scoot Inn
Colombian trio BALTHVS will fill the venue with hypnotic funk, psychedelic grooves, and global rhythms. Doors at 5 p.m. Tickets begin at $31 on TicketMaster.
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1308 E. Fourth St. scootinnaustin.com. 512-777-0873.
Fiesta Reclamada will revamp the historic free, public “Fiesta” celebration that began in 1950 at the Cathedral in east Austin on May 4.
American-Statesman file photoSept. 17 – Oct. 15: Latino Art MNTH at The Cathedral
The multi-week series features a group exhibition of 12 Latino visual artists and events that include music, dance, film and community engagement. The exhibit is presented by The Cathedral and OfColor. Admission varies by day and a full list of events can be found on EventBrite.
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2403 E. 16th St. thecathedralatx.com. 512-220-4108.
Sept. 20: Los Caminos de la Vida: Fashion Runway at dadaLab
A Latino-led fashion showcase celebrating cultural expression and creativity on the runway. Show at 7 p.m. Tickets start at $28.52 on EventBrite and include complimentary beverages while supplies last. This is a 21+ event.
2008 Alexander Ave. facebook.com/MUSICARTSOULCULTURA.
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La Mexicana Bakery, served up Mexican treats on South First Street in Austin for over 30 years.
Sept. – Oct. : Roots of Pan Dulce at the French Legation State Historic Site
The event pairs the aroma of conchas and pink cakes from Joe’s Bakery with an archival audio installation that explores Mexican American baking traditions. Entry is free with museum admission. Guests can experience the event on Sept. 30, and Oct. 1-3, from 11 a.m. to 4: 15 p.m. A related program, “A Taste of History: Pan Dulce,” will follow on Oct. 4.
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802 San Marcos St. thc.texas.gov. 737-226-1399.