SAN JOSE, Calif. (KGO) — Bad Bunny will take the stage inside Levi’s Stadium as Super Bowl LX’s halftime performer – a move local fans are celebrating.
Eric Rivera is the owner of Puerto Rican Street Cuisine, a to-go restaurant based in Oakland.
“We were like, oh my God – everybody started screaming,” Rivera said.
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Just last weekend, he hosted a watch party for a Bad Bunny concert.
“The thing sold out in like 30 minutes. And it was just amazing, people from all over, Salinas, Watsonville, I mean all over,” Rivera said. Those in attendance included Super Bowl champion Darryl Pollard.
Bad Bunny just wrapped up a tour in his home country of Puerto Rico, and sings primarily in Spanish.
Bad Bunny said earlier this year he wouldn’t tour in the U.S. due to concern over ICE raids.
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We spoke with San Jose State Associate Professor Shaun Fletcher, who said the NFL’s goal is to attract the most fans.
“Well I spent a few years working in the National Football League, and one thing that I know – they value even more than politics is revenue, and Bad Bunny was the third most streamed artist globally last year,” Fletcher said. “And the NFL is about setting records, the halftime show for a number of years has surpassed viewership even of the game. And last year, even as controversial as Kendrick Lamar was, he set the all-time viewership record for a halftime show, surpassing Michael Jackson.”
Content creators Alex and Jessica flew to Puerto Rico for a Bad Bunny concert. They documented their time for their 2.7 million followers.
“You see 80-year-olds, you see abuelitas, tias, you see people with canes, you see kids – you literally see everybody enjoying his music because he makes music for everybody,” Alexander Batista said. He described the set as a Broadway play.
On Monday, Levi’s Stadium posted a photo of the plastic white chairs from Bad Bunny’s album cover – a symbol for family gatherings. His music is an ode to his people and roots.
“The biggest thing that drew me to him was his culture and he always stood for Latinos, always stood for keeping us together, our music, one of his latest albums are built around Spanish genres, reggaeton, salsa, all these things we grew up listening to, and all the songs our parents grew up listening to,” Jessica Fuentes said.
These fans say Bad Bunny is putting Latinos on the biggest stage possible.
“I’m so excited for Latinos to feel like that can be you one day – that’s what Bad Bunny makes you feel – so I am so excited for the world to see our Latino culture on the biggest screen,” Fuentes said.
And it when it comes to Super Bowl weekend, Rivera will host another watch party.
“I’m ready to shut down the restaurant for Bad Bunny to come through and enjoy what we have to offer,” River said.
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