3rd Street Market Hall Takeover celebrates Hispanic culture

MORNING STARTING AT 430. A CELEBRATION IN DOWNTOWN MILWAUKEE NEXT WEEK IN HONOR OF HISPANIC HERITAGE MONTH. JOINING ME TO TALK ALL ABOUT THE THIRD STREET MARKET HALL TAKEOVER. ARE MARIAN JIMENEZ, THE TREASURY CONSULTANT AT BMO, AND THEN ADRIAN HERNANDEZ, WHO IS JOINING US WITH THE WISCONSIN WOMEN’S BUSINESS INITIATIVE CORPORATION. THANK YOU SO MUCH FOR BEING HERE. THE EVENT IS COMING UP. AND BEFORE WE GET TO THE DETAILS OF THE EVENT, I WANT TO ASK, HOW DID THIS CONVERSATION EVEN START? THIS IS A FIRST OF ITS KIND EVENT. WHO DID YOU NEED TO BRING TO THE TABLE TO MAKE THIS HAPPEN, AND WHY? I WANT TO START BY SAYING THAT IT’S BEEN TWO YEARS IN THE MAKING. WE’VE BEEN PLANNING THIS FOR TWO YEARS, SO WE’RE VERY EXCITED. BUT IT WAS JUST A COLLABORATION BETWEEN DIFFERENT ORGANIZATIONS. SO WE HAVE BMO, KOHL’S, UW CREDIT UNION, BREWERS UNIDOS AND FREDERICK HEALTH. SO WE JUST WANTED TO DO SOMETHING DIFFERENT, SOMETHING WHERE WE BRING ORGANIZATIONS TOGETHER, WHERE WE UNITE OUR COMMUNITY. AND THAT’S WHAT WE’VE BEEN DOING FOR THE PAST TWO YEARS, PLANNING IT OUT. AND WE’RE SO HAPPY THAT IT’S FINALLY HERE. AND, ADRIAN, WHAT WOULD YOU SAY IS THAT GOAL FOR FOR THE EVENT, THE BIG THING THAT YOU WANT PEOPLE TO WALK AWAY WITH WHEN THEY COME AND VISIT YOU AT THE THIRD STREET MARKET HALL? YEAH, ABSOLUTELY. SO IT’S JUST A REALLY BIG CELEBRATION OF EVERYTHING THAT IS LATINO CULTURE. I THINK IT’S A IT’S A TIME TO JUST REALLY BE UNITED AND TO CELEBRATE THE AMAZING PEOPLE IN THE COMMUNITY AND JUST THE AMAZING CULTURES THAT ARE REPRESENTED IN OUR CITY. TWO YEARS IN THE MAKING. THAT’S ALMOST INCREDIBLE TO BELIEVE. WHAT WAS IT THAT YOU WANTED TO MAKE SURE EVERYTHING WAS CORRECT. YOU WANTED TO CHECK ALL THE BOXES. I MEAN, TWO YEARS TO PLAN AN EVENT LIKE THIS, IS THAT NORMAL FOR AN EVENT OF THIS MAGNITUDE? I THINK IT’S BECAUSE SO MANY ORGANIZATIONS ARE INVOLVED THAT THERE WERE SOME APPROVALS NEEDED TO HAPPEN AND THINGS LIKE THAT, BUT WE WANTED TO MAKE SURE THAT EVERYTHING WAS IN PLACE FROM MUSIC, FROM FOOD, FROM THE VENDORS, BECAUSE WE WANT TO MAKE SURE WE SUPPORT OUR COMMUNITY, AND WE WANT TO MAKE SURE THAT IT’S AN EVENT THAT IS OPEN TO THE PUBLIC, THAT IS FREE. AND THAT’S WHY WE BROUGHT EVERYBODY IN, LEADERS FROM THE COMMUNITY THAT ARE DOING THE WORK OUT THERE TO MAKE SURE THAT OUR COMMUNITY IS CELEBRATED, THAT OUR CULTURE IS OUT HERE DOING THE THINGS, AND WE’RE JUST READY TO BRING LOVE, HOPE TO OUR COMMUNITY AND KEEP DANCING. YEAH, ABSOLUTELY. NOW LET’S TALK ABOUT IT. THURSDAY, OCTOBER 9TH IS WHEN THE EVENT IS HAPPENING. WHAT CAN PEOPLE EXPECT WHEN THEY WALK IN? THEY’RE PROBABLY GOING TO WALK INTO A WHOLE PARTY. I ALREADY YES, YES. SO VENDORS ADRIAN HAS BEEN ORGANIZING ALL OF OUR VENDORS. WE’RE GOING TO HAVE A LIVE DJ. WE’RE GOING TO HAVE THE BREWERS OFFICIAL DJ. THERE’S GOING TO BE DANCE LESSONS. SO FOR THOSE THAT WANT TO LEARN HOW TO DO BACHATA, I HOPE THAT YOU CAN JOIN US. AND THEN WE’RE GOING TO HAVE FOOD. WE’RE GOING TO HAVE PERFORMANCE AND WE’RE GOING TO HAVE ALSO A FIRE SHOT WHERE WE’RE GOING TO DISCUSS THE MILWAUKEE ARTS AND THE CONTRIBUTION OF THE LATINO COMMUNITY IN THE ARTS HERE. ADRIAN, THAT THAT WHOLE PROCESS OF YOU GETTING TO KNOW THE VENDORS AND BRINGING THEM INTO THIS EVENT, HOW WAS THAT FOR YOU? WE HAVE SO MANY TALENTED ENTREPRENEURS IN OUR CITY THAT DESERVE THE THE ACKNOWLEDGMENT, RIGHT. HOW WAS THAT? HOW WAS THAT PROCESS FOR YOU? YEAH. SO I’VE BEEN BLESSED TO BE ABLE TO WORK WITH SO MANY ENTREPRENEURS IN OUR CITY AND JUST TO GIVE THEM THE SPOTLIGHT AND THAT EXPOSURE TO SOMETHING LIKE THIS, AND ACTUALLY THEY’RE ABLE TO PARTICIPATE FREE OF CHARGE, WHICH IS AWESOME. AND JUST THROUGH MY ORGANIZATION WITH BIG, WHICH YOU MENTIONED EARLIER, THEY ALSO RECEIVED DIFFERENT SERVICES AS WELL, AND TRAININGS AND JUST DIFFERENT WAYS TO EQUIP THEM SO THAT THEY CAN BE SUCCESSFUL IN THEIR JOURNEYS. AND I ASKED YOU WHETHER OR NOT THIS WAS A TICKETED EVENT, IF THERE WAS A CAP ON HOW MANY PEOPLE CAN GO, HOW IS THAT LOOKING? WE DON’T HAVE A CAP. THERE’S NO TICKETS. IT’S FREE. WE WANT TO MAKE SURE THAT THE COMMUNITY SHOWS UP. SO COME JOIN US. WE DON’T HAVE A CAP. IF HIS BACK IS PACKED, THAT’S WHAT WE’RE HOPING FOR. SO IT’S WELCOME TO THE PUBLIC. SO WE HOPE TO SEE YOU THERE SO WE CAN DANCE. ABSOLUTELY. AND I THINK THE BIGGEST PART OF THIS CONVERSATION IS THAT OBVIOUSLY IT’S A GOOD TIME. IT’S A PARTY. BUT I LOVE WHAT YOU MENTIONED, ADRIAN, THAT IT’S EDUCATIONAL, IT’S RESOURCEFUL. AND IT’S A IT’S A MOMENT TO HAVE A CONVERSATION AS WELL ABOUT THE ARTS IN OUR CITY. ABSOLUTELY. ALL RIGHT. THURSDAY, OCTOBER 9TH. LOOKING FORWARD TO IT. THE THIRD STREET MARKET HALL TAKEOVER, OF COURSE, IN CELEBRATION OF HISPANIC HERITAGE MONTH HAPPENING THURSDAY, OCTOBER 9TH FROM 4