27 Latina-Owned Businesses You Can Shop and Support Now

A jewelry collection founded by Dominican-American lifestyle YouTuber, Melissa Flores, you can find everything here from evil eye necklaces to hoop earrings. But the most beautiful part about Sunday Energy is Flores’s intention to send out love and positive energy to customers through her pieces; this influencer turned business owner is all about curating jewelry with a purpose.

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The brand Yo Soy Afro Latina, which was created by Afro-Mexican Detroit native Bianca Kea, is not only a place to buy dope gear, but also a platform that celebrates Afro Latinidad and brings awareness to the often forgotten and disregarded Black diaspora. “My goal is to shed light on the beauty and the magnitude of Afro Latinas, to create a space where we are acknowledged, and to celebrate our beautiful, diverse culture,” Kea notes on her website. “We’ve been here and we’re not going anywhere. This is our time to shine.”

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New York-based Dominican stylist Sherly Tavarez launched Hause of Curls to help get rid of the idea of “pelo malo”—or bad hair—that’s so prevalent within the Latinx community. In fact, one of her most popular t-shirt designs reads: “Pelo malo where?” encouraging curly haired girls to love themselves just the way they are.

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With roots in New York’s Bronx borough, Femme Kulture is a women’s clothing line that was founded by Latina entrepreneur Lorena Carmona-Moore to highlight strong and inspiring women in Latinx history and culture while also empowering today’s women. Femme Kulture’s merch includes everything from a Frida Kahlo x Femme Kulture shirt to “Boss Babe” hats.

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“Inspired by the spirit of the women who are fearless” is the tagline for Latina lifestyle and apparel brand Viva la Bonita. Hailing from Pacoima, Los Angeles, Mexican-American founder Rachel Gomez provides inspiration to the Latina community through her bilingual merch, which includes “Brown girl going places” coffee mugs and “Allergic to pendejadas” sweatshirts.

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If you’re in NYC or planning a trip soon, make your way to the Bronx and pay The Lit. Bar a visit. The bookstore/wine bar/community center officially opened its doors in April 2019 and was founded by Afro-Latina Noëlle Santos, who saw a need for a bookstore in her borough after the only existing shop, a Barnes & Noble, closed in 2016. “We’re a bookstore that reflects the community that we operate in,” Santos told OprahMag.com. “We have different interests, and just because we’re Black and mostly Latinx, that does not mean we don’t want windows and doors to other cultures.”

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Beauty brand Luna Magic was founded by NYC native sisters Mabel and Shaira Frias. Together, the two created a makeup collection they define as a celebration of the rich culture found in the Caribbean and Latin America. “We intend to be the brand for the Latinas and others who are not Latinx who really like our vibe—which is why we say we’re not just a brand, we’re an attitude,” Mabel told POPSUGAR in an interview.

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Peruvian-American publicist Danielle Alvarez had one thing in mind when she launched her boutique PR agency The Bonita Project: Working with major companies to bridge the gap between general and multicultural markets in order to effectively reach all women. “Today’s ‘General Market’ is the Multicultural Market,” she noted in a statement. Part of Alvarez’s strategy for The Bonita Project is also seeking out influencers and brands in other countries. Since launching her own agency in 2018, the Miami native has had Clinique, Bobbi Brown, and Farsali on her roster of clients. To support, you can follow @thebonitaproject on Instagram and support using the hashtag #IAmBonita.

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“Female-founded and Boricua-made in New York City” is part of Emperifollá’s tagline. The digital content brand founded by journalist Frances Solá-Santiago seeks to discuss fashion, beauty, and culture, through a Latinx lens. Emperifollá’s team consists of five talented Latinx women, including Solá-Santiago, who serves as editorial director. In addition to their style coverage, Emperifollá also profiles Latina women in the industry, including New York Times journalist Sandra E. García and Allure Executive Beauty Editor Jessica Chia.

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If you’re looking for bilingual books to teach your children about everything from Loteria to Tejano music Queen Selena, then Lil’ Libros is your new best friend. The company was co-founded by Patty Rodriguez (you might recognize her as the woman behind the petition that brought us the MAC x Selena makeup collection) and Ariana Stein. The pair saw a need for bilingual children’s books after noticing a lack on bookshelves; soon after launching, Lil’ Libros was awarded the 2017 NAWBO-LA Entrepreneur Award for seeing rapid success with a product that addressed a need in an underserved market.

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Founded in 2016 with just $500 by CEO Patty Delgado, Hija de tu Madre is a lifestyle brand that sells jewelry like bold, gold “Latina” and “Bruja” hoops, plus clothing, accessories, and more. According to its site, the brand’s intention is to create “an ode to mujeres who are unapologetically Latina.”

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Cuban American mother of four, Ylette Luis, founded the monthly subscription box XIO Jewelry, named for her grandmother Xiomara. Created out of a “love of all things fashion and astrology,” you can choose between gold plated or sterling silver earrings, rings, and more, for just $60 a month. Past collections included “Zodiac,” “Empowered Woman,” and the most recent, “Hispanic Heritage Month.”

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Founded by Dominican American lifestyle blogger and entrepreneur Ada Rojas, Vecina Couture is named for the community of women the influencer has brought together online. whom she affectionately calls her “vecinas,” or neighbors. The line offers a luxury made-to-order robe, and the signature set is made with premium satin and offers an interior tie for a secure fit. Sizes range from “Luxury” to “Prosperous.”

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After amassing more than 1 million subscribers on her YouTube channel as “BeautyyBird,” beauty vlogger Yasmin Maya founded Birdy Lashes in 2020 in an effort to add affordable but high quality lashes to the market. Just a week into launching her brand, her two options of $12 faux mink lashes sold out. It’s a dream for Maya, who launched her YouTube channel from Mexico in 2012 while her U.S. residency status was in limbo. “The whole process of taking it from the idea to creating it and, then, finally having it in my hands and seeing how it goes out to everybody, it was a whole process that I was so amazed by,” she told Beauty Independent in December. Birdy Lashes now also offers eyeliner.

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This brand offers a lip collection in which you can build your very own refillable lip set. For $200, you choose your own Valdé armor (the actual lipstick tube), formula, shade, and an optional engraving. The makeup is cruelty free and vegan, with refills starting at $40.

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Inspired by founder Regina Merson’s love of makeup and her pride in her identity as a Latina, Reina Rebelde was born. The beauty company offers an array of colorful products including eyeliner, lip sticks, contour kits, and eyeshadow, with names that nod to iconic figures in Latinx history—like “Malinche”—or empowering words like “Brava.”

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Creating her own haircare products since she was 14, years later CEO Julissa Prado went official, launching her business Rizos Curls in 2017. The line of a shampoo, conditioner, detangle spray, and gel is made of all natural ingredients that enhance and strengthen with curly and kinky hair in mind. The collection is now available in Target stores nationwide. “To me, Rizos Curls is about more than just hair products,” Prado told Oprah Daily. “It’s about inclusivity, showing that you can take a Latina-owned brand to the mainstream. It’s about social responsibility, showing that you can be successful and ethically responsible.”

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Based in Portland, Oregon, this Etsy shop provides an array of handmade custom knickknacks that are perfect if you’re on the hunt for a unique and fun gift. Check out the astrology-themed pins and gift sets, bookmarks, gamer cards, and wall art with movie-themed motivational quotes.

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With a selection of notebooks, journals, and pens, this virtual store provides an outlet for your innermost thoughts, with journals decorated with art that displays the artist’s Afro Latina pride. And you might want to hurry, because the shop’s signature Girls Like Honey 90-day Guided Journal is 40% off throughout Hispanic Heritage Month.

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This Bronx-based small business is Afro-Latina-owned, offering handmade titanium earrings that come in a vast array of colors, designs, prints, and shapes, making it easy to find a pair or two that fit your own personal style.

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